5 Steps to Website Success
A website can be a powerful tool for communicating information and attracting new clientele. When planning a website, one of the first things to consider is what type of a site would most benefit your business and customers.
Name your site
Choose a "domain name" for your site that is easy to remember - the name of your business or a slogan. More than one domain name can be "pointed" to your website.
Development
A website can be a powerful tool for communicating information and attracting new clientele. When planning a website, one of the first things to consider is what type of site would most benefit your business and customers.
Interattivo Design can help you determine what information and website features will be most effective in meeting your business needs.
Information provided about your business on a website can answer the questions:
- What: Services and Products Provided
- Who: Company and Professional Biography
- Where: Location and Directions
- How: Contact and Payment Information
- Why: Promotional Offers, Client Information and Specialized Services
Features to consider for your site:
- Photos
- Downloadable Video
- Online Ordering Shopping Cart
- Email Forms
- Downloadable Info
- "Printer Friendly" pages
Webhosting
Webhosting provides your website pages to viewers, allows search engines to find and catalogue your site, and provides your business with the essential services of website email, password protection for accessing non-public site areas, form processing and website traffic statistics.
Marketing
Effective marketing for websites can be a mix of online and print advertising, search engine strategy (SEO), and including the website name on business signs and correspondence.
Ideally, how your site may be marketed should be considered when deciding written content and design layout for your site.
Maintenance
Updates of written copy on a custom website can generally be done by someone with a basic working knowledge of website HTML code and FTP.
More challenging site maintenance of photo and video addition or replacement, updating of forms or scripts, and design or page layout changes are best done by the site designer or a company specializing in website design or maintenance.
Text and photo updates can be done to some off-the-shelf websites without a knowledge of HTML or website design.
What is an off-the-shelf website solution?
DesignSanDiego.com looks forward to hearing from you and will be happy to discuss the many design and marketing options for your website - mail@designsandiego.com