5 Steps to Web site Success

A Web site can be a powerful tool for communicating information and attracting new clientele. When planning a Web site, one of the first things to consider is what type of a site would most benefit your business and customers.

Name your site

Choose a "domain name" for your site that is easy to remember - the name of your business or a slogan. More than one domain name can be "pointed" to your Web site.

Development

A Web site can be a powerful tool for communicating information and attracting new clientele. When planning a Web site, one of the first things to consider is what type of site would most benefit your business and customers.

Interattivo Design can help you determine what information and Web site features will be most effective in meeting your business needs.

Information provided about your business on a Web site can answer the questions:

  • What: Services and Products Provided
  • Who: Company and Professional Biography
  • Where: Location and Directions
  • How: Contact and Payment Information
  • Why: Promotional Offers, Client Information and Specialized Services

Features to consider for your site:

  • Photos
  • Downloadable Video
  • Online Ordering Shopping Cart
  • Email Forms
  • Downloadable Info
  • "Printer Friendly" pages

Webhosting

Webhosting provides your Web site pages to viewers, allows search engines to find and catalogue your site, and provides your business with the essential services of Web site email, password protection for accessing non-public site areas, form processing and Web site traffic statistics.

Marketing

Effective marketing for Web sites can be a mix of online and print advertising, search engine strategy (SEO), and including the Web site name on business signs and correspondence.

Ideally, how your site may be marketed should be considered when deciding written content and design layout for your site.

Maintenance

Updates of written copy on a custom Web site can generally be done by someone with a basic working knowledge of Web site HTML code and FTP.

More challenging site maintenance of photo and video addition or replacement, updating of forms or scripts, and design or page layout changes are best done by the site designer or a company specializing in Web site design or maintenance.

Text and photo updates can be done to some off-the-shelf Web sites without a knowledge of HTML or Web site design.

  What is an off-the-shelf Web site solution? 

© 2007. Interattivo Design. Fallbrook, California.