Portfolio - Design and Development

Pacific Coast Injury Group - PacificCoastInjuryGroup.com

Design, Layout and Navigation of Site Pages:

The logo, color scheme and page appearance from the original site provided an excellent starting point for updating the Web page design. Starting with that design concept, Interattivo Design created an updated design and layout. An expanding dropdown menu for for the individual chiropractor information pages was added to assist viewer navigation. An interactive map, linking locations to the individual chiropractor pages, was created for the Locations page.

Functionality:

Site pages were built in HTML 4.01 Transitional (with CSS for style and text formatting) to improve accessibility for viewers and search engines, and enable easy updates.

Search Engines:

Pacific Coast Injury Group was looking to increase their internet visibility locally here in San Diego County. A priority for this project was building Web pages that would appear on the first page of results in the major search engines (such as Google and Yahoo) for the primary search phrases important for the Pacific Coast Injury Group. Search Engine Optimization techniques, including keyword density and an update of the HTML code, were used to achieve this goal.

Interattivo Design worked with the Pacific Coast Injury Group marketing consultant to develop search engine friendly page content that would enable the site pages to rank well for the priority search phrases without any monthly pay-per-click or pay-for-placement advertising costs.

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© 2007. Interattivo Design. Fallbrook, California.